Jetro da Silva | Endorsers

Most recently, Jetro da Silva joined the Roland USA family.

GENERALMUSIC

www.generalmusic.us

Generalmusic today is an industrial enterprise capable of anticipating with great intuition the needs of its vast clientele, from the amateur to the world's best professionals of the musical sector. Today, Generalmusic is one of the few companies in the field of electronic pianos and keyboards (GEM) and sound system (LEM) production that designs and manufactures the analogue and digital technology itself, directly controlling every step of the process. In this context, particularly important collaborations have been established with Italy's most renowned Universities as Padua, Milan, Pisa, Bologna and Genova and with other International institutes for joint research projects. As of today, Generalmusic exports to more than 80 countries around the world.

Generalmusic's brand name GEM has always been synonymous for technological innovation in the field of electronic pianos and keyboards. Ever since the enormous success of the WS model, GEM has been inspiring both the professional and the aspiring artist, by applying innovative and revolutionary ideas to their instruments. There are many industry standards that have been created by GEM: take the high quality music libraries, which were developed thanks to the creative vision and drive of GEM. The revolution of this concept has resulted in the successful integration of multimedia information being received directly from the instrument. Essential parameters for musical performances like song lyrics, chords or melodies in music notation have become an integral part of the data controlled within the keyboard itself. The consumer now perceives all these GEM WX innovations as standard specification requirements for any quality product. GEM has also pushed the innovation boundaries by the integration of computer components ancillaries, such as hard disk technologies. This has given the musician even more freedom and control over his musical performance. Finally, in our Genesys keyboard, we were able to bring to market the first truly integrated multimedia workstation by incorporating, a cd-rom burner. This Industry 'revolution' represents an innovative leap towards the goal of a completely self-contained instrument for total creative and musical control.

M-AUDIO
www.m-audio.com

M-Audio, a business unit of Avid, Inc, is a leading provider of creative tools for computer-centric musicians and audio professionals. Founded in 1988, the Company now has independent offices in the US, Canada, UK, Germany, France and Japan. M-Audio is the driving force in the industry empowering musicians to create, perform and record with complete mobile hardware/software solutions that have forever changed when, where and how music is made. The Company's reputation for delivering cutting edge technology in easy-to-use, affordable products has garnered significant recognition by industry experts, including world-class artists, recording studios and magazines. M-Audio's advanced engineering and value-conscious pricing has also helped to bring the joy of creating high-quality music to virtually anyone with the desire.

ARTURIA
www.arturia.com

Arturia is a company which specializes in the development of digital-sound software.

Created in Grenoble by Frédéric Brun and Gilles Pommereuil, both INPG-qualified engineers. Its goal is to open up access to tools at the cutting edge of music composition.

Through Storm, our first commercial software, Arturia is capitalizing on advances in hardware and offers a complete music creation environment. For this, it draws on technological transfers from laboratories and the most up-to-date computing languages.

Arturia has recently received various prizes and distinctions - last June, it was presented with the Andersen Consulting 'Grand Prize for innovation'. A few months later, it received the prestigious label of "key technology" from the ANVAR, the famous French government agency for innovation and research. Finally in December, following a collaboration with the UCLA, Arturia received a certificate recognizing the part it has played in the Global Access Program.

To attain its objectives, ARTURIA recruits the best and invites them to work in the technological valley area of Grenoble, a flourishing environment where many renowned entrepreneurial companies are already blooming.

YAMAHA
www.yamaha.com

Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world's largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots.

Yamaha now owns 59 subsidiaries and affiliates in overseas markets in addition to numerous related companies in Japan.

Additionally, Yamaha owns and runs its unique resort facilities throughout Japan so as to enhance our customers' leisure and cultural activities. Also, Yamaha provides a place for studying music, sets opportunities for presenting one's own compositions, and creates an environment for the enjoyment of a variety of musical endeavors.

Since Yamaha Music Foundation was established in 1966, it has generated a wide range of music activities throughout global society, including Yamaha music schools, and the Junior Original Concert. Strong commitment to promote and support music education and popularization is one of the most significant elements to distinguish Yamaha from its competitors.

Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized the world over for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers.

Our corporate philosophies are embedded in our customer oriented management and operations; providing excellence in our products and services; continuous efforts to expand our existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha's business; fostering positive growth through diversification.

Yamaha's very basic corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.

Silbelius
www.sibelius.com

The Sibelius Group is one of the world's leading music software businesses.

It was founded in 1993 to sell the Sibelius music notation software for the Acorn computer, initially in the UK, and from 1996 in the USA. The Sibelius notation software was released for Windows and Mac in 1998/99.

Since then the Sibelius Group has released numerous further music products for the professional, educational and home user markets, ranging from Internet publishing to guitar software.

The Group has more than 100,000 customers in 100 countries, from famous musicians and educational institutions, to leading companies such as Yamaha, Hal Leonard and Boosey & Hawkes.

The Sibelius Group is headquartered in London, UK, with subsidiaries in California and Australia. With over 70 employees worldwide, the Sibelius Group continues to expand rapidly.

The company yellow tools was found in 1999 by Drazen Vlahovic and Christian Hellinger in Karlsruhe, Germany.

The goal was and still is to record acoustic instruments and make them available in hard- and software samplers - keeping up the natural sound and character of the instruments. The first products of the company yellow tools were Sampling CD-ROM. With the yellow tools "Pure Series" it succeeded to realize a so far unachieved degree of authenticity of sample based instruments.
Since the existing samplers could not meet the musical demand of the yellow tools developers already after a short time, we decided already in 2001 to expand the field of activity by the yellow tools software development division. This way the Modular Virtual Instruments were born- short MVIs - and were released for the first time in 2003 with the percussion instrument Culture. 2004 the second release followed with the bass instrument Majestic.
By the outstanding quality of the samples and their integration into a software environment with highest musical requirements, yellow tools was already established internationally after shortest time. The result of this fast ascent to one of the most renowned Sound Design companies were licensing projects and co-operations with several companies of the music industry (see "projects").

In order to guarantee still the very high quality standard despite the rapid rise of the spectrum yellow tools offers today, we consequently built up an innovative and efficient team over the last years.
The departments of recording, sound design, software development, composing, research & development as well as the entire range of the administration and the support center are united under one roof. To extend the recording capacities this department this was expanded to meanwhile three external high end recording studios.

Today the yellow tools team consists of sound engineers, sound designers, software developers, designers, composers and musicians who all work hard for only one goal:

to continue setting new standards within the range of Virtual Instruments!

Applied-Acoustics
www.applied-acoustics.com

Inspired by musical acoustics research done for their doctor's degrees, Marc-Pierre Verge and Philippe Dérogis founded Applied Acoustics Systems in 1998. Starting a musical acoustics company was a natural move for the two. Musicians themselves, Verge plays the flute and Dérogis plays the trumpet and piano. Founding Applied Acoustics Systems allowed them to combine artistic interests with their scientific backgrounds to create a unique business.

Verge, a physicist, and Dérogis, a mathematician, studied acoustics to utilize their backgrounds in science and music. A specialization in musical acoustics allowed them to use the laws of physics to study the ways musical instruments function.

Native Instruments
www.native-instruments.com

NATIVE INSTRUMENTS is the pioneer and technological market leader in the field of software synthesis, and one of the key players in the booming market for music and audio software. The company’s mission is to develop outstanding tools for musicians, producers, sound designers and DJs. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike.

NATIVE INSTRUMENTS opened up the fascinating world of real-time sound synthesis on standard computers as early as 1996. Since then, NI software has inspired entire musical genres and defined the sound of countless professional productions. NI products combine outstanding sound quality with far-reaching sonic possibilities; aesthetic interface design with high usability; comprehensive functionality with an uncompromising attention to detail. A wealth of prizes awarded by the international press are testament to NI´s dedication to quality.

Metric Halo
www.mhlabs.com

Metric Halo provides the world with high-resolution metering, analysis, and processing solutions with award winning software and hardware. As an industry leader, Metric Halo has developed a product line so powerful and versatile, its applications range from live sound reinforcement, CD/DVD mixing and mastering, film and broadcast production to forensic science, airline safety investigation, medical research, and designing the next generation Ferrari and BMW automobiles.